Archive for February 2nd, 2009
Year-over-Year Drop Continues for Online Ad Prices
By David Feldman at 2 February, 2009, 5:05 am
It appears that the online advertising industry may not be as ‘recession proof’ as hoped for by industry experts. This past week, PubMatic, an ad revenue optimization company that works with over 5,500 online publishers, unveiled the PubMatic AdPrice Index for Q4 2008, a quarterly industry-wide measure of online ad network pricing for publishers.
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