Archive for March 9th, 2009
Consumer Spending Contiues to Fall – So What Will the CPG Industry Do?
By David Feldman at 9 March, 2009, 2:51 pm
Consumers have been slashing their spending for the last several months, feeding the already painful recession as millions of households are opting to save rather than buy. Within the consumer packaged goods (CPG) industry, escalating prices and stagnant wages are also causing consumers across all income levels to be extremely price sensitive, so they are turning to private label and lower-tier brands to save money or are deciding not to purchase items at all. To help retailers and manufacturers succeed in this new environment, Information Resources, Inc. (IRI) just released its latest research report that analyzes this industry. The data provides a comprehensive review of which categories are most important to shoppers and which categories are at risk of shoppers trading down and/or trading out.
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